In today's fast paced, ever changing world, the need to understand humans deeper and faster is more valuable than ever before. Borderless Access and Coca Cola Africa’s Human Insights team hybridized a multitude of diverse online, behavioral and AI-driven research approaches in a test-and-learn pilot to address emerging strategic and tactical questions in an agile and meaningful way. Our aim was to use the multi-faceted pilot to shape and influence growth-orientated and human-centric decision-making across various levels of the business and continent, leveraging the power of deeper and faster insight.
Did you happen to miss our webinar? Are you curious about how we leveraged this diverse set of research techniques in a test-and-learn pilot?
Watch On-Demand Webinar
Speakers Details:
Jerusha Ramdeen Human Insights Director, Africa |
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Bev Tigar-Bassett Vice President BD, UK, Europe, Africa |
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James Robinson Director BD, UK & Europe |