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Presentation Date and Time

Room 4 | 8:00 -8:30 EST | Tuesday, February 23, 2021

The African market research space is ready for innovative, online and digital insight gathering techniques and no longer has to be limited by traditional market research methods.

"Leveraging bot-enabled research to uncover the health habits and beverage opportunities amongst African consumers”

Presenters:

	Kambe Mwaba Knowledge & Insights Manager Coca-Cola Africa, South Africa
	Bev Tigar AVP Business Development, Borderless Access, South Africa

This presentation by Borderless Access, in partnership with Coca-Cola, demonstrates the effectiveness of novel digital research methodologies in gathering actionable insights from African consumers today.

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