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Presentation Date and Time
Room 4 | 8:00 -8:30 EST | Tuesday, February 23, 2021
The African market research space is ready for innovative, online and digital insight gathering techniques and no longer has to be limited by traditional market research methods.
"Leveraging bot-enabled research to uncover the health habits and beverage opportunities amongst African consumers”
Knowledge & Insights Manager
Coca-Cola Africa, South Africa
AVP Business Development, Borderless Access, South Africa
This presentation by Borderless Access, in partnership with Coca-Cola, demonstrates the effectiveness of novel digital research methodologies in gathering actionable insights from African consumers today.
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