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We look forward to e-meet you

Presentation Date and Time
Thursday, 28th October 2021 |10:40 AM - 11:10 AM (PDT, UTC -7)

Our presentation, The Role of Social Media Analytics in Healthcare,Will explore how social media analytics can be used to analyse patient/caregivers’ reactions, perceptions and sentiments for prescribed treatment. The objective of social media analytics is to assist healthcare stakeholders to gain insights on patient perception and experience with,

  • Brand: usage, side effects, dosage, efficacy, compliance, ease-of-use
  • Treatment: drivers for positive sentiments and negative sentiment

We are using a real-time case study to highlight patients’ perceptions and insights generated from our proprietary social media analytics framework for a global pharmaceutical and health care company that wanted to evaluate patient preference and response for anti-diabetes drugs in the USA. The focus was to analyze social media posts from Type-2 Diabetes patients (T2DM) to gather insights on medication preference, side effects, dosage, efficacy, compliance, switch-in, switch-out, and share-of-voice for top diabetes drugs.

"The Role of Social Media Analytics in Healthcare




Mahesh Lingaiah

Jason Tiffer

AVP, Healthcare
Borderless Access

SVP – Sales, Americas
Borderless Access

We’ll be glad to e-meet you post the presentation and discuss the various possibilities and benefits digital patient journey mapping has to offer for your business requirements and how BA Health can help you achieve them.

About BA Health

BA Health provides a world-class synergy of primary market research, business intelligence, and reporting and analytics services to global healthcare, pharma and biotech, life sciences, and medical devices companies.

Our real-time healthcare insights capabilities include:

Need tailored solutions for your healthcare research challenges? We can help!

Schedule a meeting with us