Is your business missing out on valuable consumer insights? 

The landscape of consumer research is evolving rapidly. To stay ahead, businesses need to adapt to agile, tech-driven approaches that provide deeper, more actionable insights.

Unilever, a global leader in consumer goods, faced this challenge. They sought a way to connect with consumers in a more meaningful and efficient manner.

In partnership with Borderless Access, Unilever transformed its research process. By leveraging advanced technology and a unique approach, they were able to:

• Reach the right consumers faster: Dynamic sampling and integrated consumer profiling ensured that target audiences were identified and engaged efficiently.
• Gain deeper consumer understanding: AI-powered voice-tonality and sentiment analysis uncovered both the emotional and functional aspects of consumer preferences.
• Drive impactful marketing decisions: A 360-degree view of the consumer enabled Unilever to explore new opportunities and make data-driven choices.

Want to learn how Unilever achieved these results?

Download our presentation to discover the secrets behind their success and explore how you can apply these insights to your business.