The AI Paradigm: Balancing Rapid Insights with Robust Security - "Educating your executive decision makers" 

Borderless Access and Citi Bank’s SVP, Research and Insights joined forces to present a ground-breaking paper at Quirks New York 

Our Focus?

The market research industry is going through a major change right now with the use of AI being ever more prevalent. The question is, is this making us more efficient or does it pose data challenges around the accuracy of our data.

David Iudica from Citi Bank and Robert Pierson from Borderless Access discussed the successes and challenges when using Machine Learning,

• Is all AI open source,
• Are we exchanging speed for security
• Are we exchanging speed for accuracy
• Can synthetic overlays combined with sample based data allow us to gain deeper insight
• Can we use AI to better connect data sources to improve our narrative

And more…