Setting the Bar High in Better Understanding Customers’ Needs

Borderless Access and Beam Suntory's Insight Director joined forces to present a ground-breaking paper at Quirks London. 

Our focus? Do you know what influences bartenders? Beam Suntory partnered with Borderless Access to discover surprising truths about London's top bartenders, a group shaping global beverage trends.

What Did We Cover?

• Unveiling Reality: How our agile, multimedia research exposed gaps between industry myths and bartender preferences.
  
  
• Real-Time Advantage: The power of immediate access to understand bartender needs, leading to faster, more effective strategies.
  
  
• The Full Journey Matters: Why partnering with those who influence your target audience is crucial for a brand's success.

To know our agile multimedia research approach and go beyond traditional methods download the paper.