Did you know that Africa's growth is set to surpass Asia as the world's fastest-growing region?
It's also projected to contribute a substantial 38% to the global population in the coming years.  

As the internet and technology reshape the lifestyles and behaviors of Africans, DStv connected and engaged directly with consumers through Borderless Access's ever-available, highly-profiled online panelists. We've compiled our findings into the presentation titled "Brighter Prospects for the African Consumer," which we presented at PAMRO 2023.

In this presentation, we explore how Africans are adapting to the rapid changes in lifestyle, urbanization, and technological advancements. We shed light on the significant impact and evolution of media consumption habits throughout this transformative journey.

Curious to learn more? Download our presentation now!