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Did you miss our presentation at the ESOMAR Webinar 2021 or would like to download a copy of our presentation? 

"How Unilever is Enabling Purpose-Driven Marketing with Bot-Enabled Research

Presented by Bev Tigar (Borderless Access) alongside Stacey Grant (Unilever), the presentation highlighted how our BOT-ENABLED Research methodology helped Unilever understand the hygiene challenges faced by mainstream consumers across Africa taking into account country nuances, cross-market learnings and insights on the following themes:

  • Affordability (include shopping habits here)
  • Product Quality
  • Purpose
  • ‘Human’ theme revealing deeper human truths, such as “A day in the life of…”
  • Concept, Communication and Claim insights
Request a copy of our presentation and you can send us a note if you would like to discuss the various possibilities and benefits bot-enabled research and our other digital research solutions have to offer for your business requirements and how BA Insightz can help you achieve them.


About BA Insightz

BA Insightz provides brands world-class insight solutions across B2B and B2C landscape using technology-driven research solutions and consumer analytics that are tailored to your brand or business needs.

Some of our digital research solutions include:


Need tailored solutions for your B2B & B2C research challenges? We can help!

Request a copy