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title: Borderless Access Pvt Ltd | Download Conference Paper
description: "Request a copy of our ESOMAR Webinar presentation - \"How Unilever is enabling purpose-driven marketing with Bot-enabled Research\"."
---

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[Contact Us](https://borderlessaccess.com/contact-us)

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> "*The insights generated by Borderless Access made me strongly reconsider what true purpose & sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa – but there is a shortage of resources to do so. And so research like this, which helps us to identify genuine pain points for the people we serve, & build empathy for what will make a real difference in their lives, is critical in helping us make investment choices*", says **Stacey Grant, Africa CMI Director, Unilever**

#### Want to know how we created a difference for Unilever in their journey of becoming a purpose-led brand?

Presented by Bev Tigar (Borderless Access) alongside Stacey Grant (Unilever), the presentation highlighted how our BOT-ENABLED Research methodology helped Unilever understand the hygiene challenges faced by mainstream consumers across Africa taking into account country nuances, cross-market learnings and insights on the following themes:

- Affordability (include shopping habits here)
- Product Quality
- Purpose
- ‘Human’ theme revealing deeper human truths, such as “A day in the life of…”
- Concept, Communication and Claim insights

 Request a copy of our presentation and you can send us a note if you would like to discuss the various possibilities and benefits bot-enabled research and our other digital research solutions have to offer for your business requirements and how BA Insightz can help you achieve them.

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#### [About BA Insightz](https://borderlessaccess.com/ba-insightz)

BA Insightz provides brands world-class insight solutions across B2B and B2C landscape using technology-driven research solutions and consumer analytics that are tailored to your brand or business needs.

Some of our digital research solutions include:

- [Bot-enabled research](https://borderlessaccess.com/ba-insightz#!bot-enabled-research)
- [Virtual shelf-simulation research](https://borderlessaccess.com/ba-insightz#!virtual-shelf-simulation-research)
- [Digital diary solution](https://borderlessaccess.com/ba-insightz#!digital-diary-solutions)
- [Emotions tracking solution](https://borderlessaccess.com/ba-insightz#!emotional-tracking-solutions)
- [Qualitative deep dive solutions](https://borderlessaccess.com/ba-insightz#!qualitative-deep-dive-solutions)

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**Need tailored solutions for your B2B & B2C research challenges? We can help!**

### Request a copy

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