Did you miss our presentation at the ESOMAR Webinar 2021 or would like to download a copy of our presentation?
"How Unilever is Enabling Purpose-Driven Marketing with Bot-Enabled Research”
Presented by Bev Tigar (Borderless Access) alongside Stacey Grant (Unilever), the presentation highlighted how our BOT-ENABLED Research methodology helped Unilever understand the hygiene challenges faced by mainstream consumers across Africa taking into account country nuances, cross-market learnings and insights on the following themes:
- Affordability (include shopping habits here)
- Product Quality
- ‘Human’ theme revealing deeper human truths, such as “A day in the life of…”
- Concept, Communication and Claim insights
BA Insightz provides brands world-class insight solutions across B2B and B2C landscape using technology-driven research solutions and consumer analytics that are tailored to your brand or business needs.
Some of our digital research solutions include:
- Bot-enabled research
- Virtual shelf-simulation research
- Digital diary solution
- Emotions tracking solution
- Qualitative deep dive solutions
Need tailored solutions for your B2B & B2C research challenges? We can help!