"The insights generated by Borderless Access made me strongly reconsider what true purpose & sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa – but there is a shortage of resources to do so. And so research like this, which helps us to identify genuine pain points for the people we serve, & build empathy for what will make a real difference in their lives, is critical in helping us make investment choices", says Stacey Grant, Africa CMI Director, Unilever

Want to know how we created a difference for Unilever in their journey of becoming a purpose-led brand?

Presented by Bev Tigar (Borderless Access) alongside Stacey Grant (Unilever), the presentation highlighted how our BOT-ENABLED Research methodology helped Unilever understand the hygiene challenges faced by mainstream consumers across Africa taking into account country nuances, cross-market learnings and insights on the following themes:

• Affordability (include shopping habits here)
• Product Quality
• Purpose
• ‘Human’ theme revealing deeper human truths, such as “A day in the life of…”
• Concept, Communication and Claim insights

About BA Insightz

BA Insightz provides brands world-class insight solutions across B2B and B2C landscape using technology-driven research solutions and consumer analytics that are tailored to your brand or business needs.

Some of our digital research solutions include:

• Bot-enabled research
• Virtual shelf-simulation research
• Digital diary solution
• Emotions tracking solution
• Qualitative deep dive solutions

Need tailored solutions for your B2B & B2C research challenges? We can help!