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"The insights generated by Borderless Access made me strongly reconsider what true purpose & sustainability means for our mainstream citizens in Africa. There is no shortage of opportunities to make a difference in Africa – but there is a shortage of resources to do so. And so research like this, which helps us to identify genuine pain points for the people we serve, & build empathy for what will make a real difference in their lives, is critical in helping us make investment choices", says Stacey Grant, Africa CMI Director, Unilever

Want to know how we created a difference for Unilever in their journey of becoming a purpose-led brand?

Presented by Bev Tigar (Borderless Access) alongside Stacey Grant (Unilever), the presentation highlighted how our BOT-ENABLED Research methodology helped Unilever understand the hygiene challenges faced by mainstream consumers across Africa taking into account country nuances, cross-market learnings and insights on the following themes:

  • Affordability (include shopping habits here)
  • Product Quality
  • Purpose
  • ‘Human’ theme revealing deeper human truths, such as “A day in the life of…”
  • Concept, Communication and Claim insights
Request a copy of our presentation and you can send us a note if you would like to discuss the various possibilities and benefits bot-enabled research and our other digital research solutions have to offer for your business requirements and how BA Insightz can help you achieve them.

About BA Insightz

BA Insightz provides brands world-class insight solutions across B2B and B2C landscape using technology-driven research solutions and consumer analytics that are tailored to your brand or business needs.

Some of our digital research solutions include:

Need tailored solutions for your B2B & B2C research challenges? We can help!

Request a copy